Can Sharing the Story of The Three Little Pigs Help Your Business?

What the heck does it mean to “Tell a Story” to differentiate yourself and sell your brand?

Will The Three Little Pigs do? What about the story of Elphaba and Galinda?

Well, they might work. Here’s how:

• When talking about her business, a construction material supplier could use the Three Little Pigs to illustrate the importance of using quality products.

• A pulmonologist could talk about what happens to your lungs when you “huff and puff” too hard.

• A learning specialist could discuss the importance of planning ahead and working together.

For our friends over in the Merry Old Land of Oz:

• Wouldn’t a clothing designer be able to weave a mean tale about color and fabric choices?

• A voice coach can talk about ways to train your voice to reach those high notes.

• And a travel agent can discuss far-away places where magical things happen.

Storytelling comes with practice. One of my favorite exercises to do with groups is to have everyone craft a story about the same item--a shoe, a piece of candy, a sunset, a parking ticket. Sometimes you have to get pretty creative to make it work, but that’s part of the fun.

Stories don’t have to be long. They just have to grab your reader’s attention and show that what you are talking about is relatable. 

Let me know if you would like to brainstorm some story ideas for your business. It's a great way to generate ideas for blogs and social media posts.