10 Tips for Writing Fun, Interactive Blogs & Creative Social Posts

Creating Content for a Blog Should not be a Daunting Task. Write When the Mood Strikes You.

• Write when you feel like it. Don’t force it when you aren’t inspired. When the mood hits, crank out a few entries. Batching is key. Creating content should not be a daunting task. Write when the mood strikes you.

• Post regularly and consistently. Create a post library you can draw on when you’re feeling creative or inspired. 

• Spin random thoughts and daily experiences. Since the blog is for your business, it should tie back to your brand. Be creative; you’ll find a tie-in. Try to make your posts funny. And relatable. 

• Don’t let fear hold you back. Start your story in the middle, the purpose of it may jump out at you later. This is very important. If you sit there waiting for the perfect lede to come to you, you might be sitting there a while. Sometimes, I don’t even use the sentence I began with—it just leads me down a path until I figure out the real reason for the blog. Just.Start.Writing.

• Use SEO keywords for your business. Hashtags are critical.

• No rule is etched in stone. Create a content calendar, or don’t. Tie it to the seasons & to holidays. Or not. Posts can be informational or entertaining. Or a combo. I’m not a stickler for these things. Don’t let the lack of a planned calendar keep you from getting stuff out.

• Scan the news for stories that relate to your business, stories about topics you’re passionate about, & ways you can spin trending topics. Again, be creative. There are no wrong approaches. The goal is to stay top-of-mind to your clients.

• If your business is seasonal (a college counselor has the same thing happen for new clients every year) then you can reuse parts of old posts each year & just put a new spin on them. 

• Post the blog on your website, and then share to social. Use it to send traffic to your website. 

• Reuse & repurpose material.

Again, just write. Original content will improve your SEO, & the more likely you will be to rank higher in Google searches.

A successful blog I wrote this winter had to do with the reaction my father had when I told him I was writing a story about snowstorms. This prompted him to share with me his childhood memories of snow. My story then became how three different generations in my family had different snow experiences.

It was published on Thrive Global and on my website. But it didn't end there. Dad told me that our conversation inspired him to search through old boxes for some of the stories he wrote as a kid, and I turned that new info into an Instagram post with an old black/white photo that became a post with great interaction.

I took a story and I repurposed it again and again. 

There can be inspiration anywhere:

• a mailman who tells stories

• a child struggling to tie a shoe

• trying to teach your mother how to download apps

• the organization of a yarn store

• stopping for lunch on the way to the beach

• your cousin who won’t get vaccinated

• the feeling you get when your child goes on their first date

• a flashback of the smell of that pair of boots you wore in seventh grade.

• the foam in your latte that looks like Mary Poppins.

But since the blog is for your business, the message should tie back to your sales story. That’s not to say that any and all of the above stories aren’t about business. You can always find a tie-in if you are creative.

I have it easy; my business is about writing, so the common factor of my blog posts is just things that energize me. I try to make them funny. And relatable. 

The important thing is that you write. Original content on your website will improve your search engine optimization. (The more original content you have, the more likely you will be to appear higher in Google searches.)

Don’t let fear hold you back. Start your story in the middle, the purpose of it may jump out at you later. This is very important. If you sit there waiting for the perfect lede to come to you, you might be sitting there a while.

So, let’s look at a few of the examples above and how you can use that inspiration for various businesses.

My snow story:  A nutritionist can focus on a snowman's carrot nose and share tips and techniques to get kids to eat vegetables. She can share a recipe for carrot soup. A gardener can talk about what happens when the grass goes dormant beneath the snow. A tutor can talk about snow days and why it’s good to just let your kids play once in a while and not think about school.

The kid and the shoelace: A parent coach can talk about the value of letting a kid learn from trying; a shoe designer can talk about how important shoes were to her from a very young age; a podiatrist can talk about proper fit for children’s shoes.

Downloading the apps: A behavior therapist can talk about patience; a doctor can tell anecdotes about brain function; a move-management specialist can talk about keeping your possessions streamlined, including the clutter on your phone.

You can take anything that happens in your day and spin it to work for your business. Give it a try with the rest of the list!

The bottom line: be creative & don’t hold back. 

Take one of my workshops on either Content Creating or on your AMP’ed Up “About Me Page.”

Reach out for some blog inspiration, more tips for blog writing, or to discuss ghostwriting. I have a fun, interactive Content Creation workshop that I give privately & for groups.