I Hate Pumpkin Latte
There. I said it. See how easy it is to share something personal about yourself without divulging your mother's maiden name?
Yup.
And I love an arm filled with bracelets. Combining metals is my bag, baby.
I really haven’t met a Broadway show I didn’t like, and I’d drown you out if we sang show tunes together, but with my voice, that’s the last thing I should be doing.
I would never disturb my rescue dog when she sleeps diagonally on my half of the bed--I just deal with the fact that a good night’s sleep just ain’t happening.
See what I have done there? I shared some fun, personal details about myself that maybe you can relate to. Or maybe you drink tea, don’t wear much jewelry, prefer country music, have a cat, and think my ways are crazy.
Either way, you know more about me than you did before. I have shared fun facts through little vignette sentences that give you a glimpse into who I am, and I didn’t divulge anything that would make me uncomfortable or vulnerable in the process.
Stories and fun facts sprinkled throughout our newsletters, social posts, emails, and blogs humanize us, and people want to do business with people, not with businesses.
You can allow people to learn a bit about your personal side…and you should.
Are you short on ideas?
Talk about your favorite restaurant and what you order;
tell me about how long you had to walk in those uncomfortable shoes;
discuss how the rain ruined your blowout;
talk about why you loved the last book you read;
tell me about the great bargain you got at the mall.
Every single one of these things---and the facts I shared at the top of this post--can be spun to have an appropriate tie-in for just about any type of business.
Whether you are an interior designer, a coach, a nutritionist, an attorney, or a realtor, you have a wealth of stories to share. You just need to tap into your creativity and let them out. Once you do, you will be amazed at how what you share will resonate with people. It’s magical!
If you are stuck, send me a note and we can brainstorm. I just love helping entrepreneurs discover and use their creativity.
But here’s a warning: once you start to feel comfortable with sharing, the ideas just won’t stop flowing. Go buy a pretty notebook to keep a list.
