What's Your Little Secret: Getting People to Care About What You Write

Pickleball? Tennis? Whatever it is you like to do in your spare time can help people connect with you. But you have to tell them!

That's a little something about me.

And I love Broadway show tunes, singing them loudly and poorly.

I'm a huge Mets fan, and I eat dessert after every meal.

Glimpses of me will come out on my social media and in my various communications.

I posted a few weeks ago about my daughter's engagement. Now wherever I go--the supermarket, restaurants, Zoom meetings-- people congratulate me.

They also often mention the silly word pun videos and fun writing tips I share.

They remember these things about me that make me stand out from everyone else who is doing what I am doing.

There. I said it. My services are not necessarily unique. Plenty of other people do what I do. I am a copywriter who works with entrepreneurial women. 

So what?

My big "so what" is my ability to help you dig deep to find the stories you should be telling. To write for you in your voice. So your kids will think you wrote it yourself. 

How often do you read the most boring, vanilla copy from someone trying to sell you something?

Very often, I'm sure.

Boring copy is not memorable. 

You are. And so is what you have to say when you package your "unique selling proposition" with the little sumthin' sumthin' that makes you you.

I've played around a little with AI prompts, and I've yet to see anything that delivers personality. Maybe this will change as technology improves, but right now, not so much.

So, please. Continue to share the essence of the things that make you unique and interesting. Bonus points if you can do so while you weave it back to your business and how you can help people.

For example, I could have shared my engagement news these ways if my business did the following:

• Parenting coach talk about this next stage of letting go. 

• Fitness expert talk about small changes to make now to fit into a mother-of-the-bride gown next year. 

• Travel agents talk about planning destination weddings.

  Consider the pickleball graphic above.

• Physical therapists, talk about stretches to avoid injury.

• Realtors, tell me how people want to buy condos that have dedicated courts.

• Bar owners, what are the best Apre-pickle refreshments?

  EVERY professional can take EVERY topic and spin it to be about her business, and can tell a little story to make it interesting. (Okay, sometimes you'll have to get really creative, but it can be done.)
  
  What is your "so what?"
  
  Reach out to discuss some fun ways to share your personality while reinforcing to your clients how you can help them. It's one of my favorite ways to work with my own clients.