WTH Is It You Really Want to Say?
Often, we don't get to the upshot of what we want to say until a few paragraphs in.
The solution? It's as simple as deleting your opening sentences. We tend to "set up" what we are going to say instead of just coming out and saying it. These sentences are nothing but filler.
Go read a few emails you have sent, or even a few "how to" business posts on your social accounts. Could you have just started with the "meat" of it...the part that contains your point?
The delete button is your friend! Cut, cut, cut until your beginning is the crux of what you want to say.
People's attention is scarce. Don't waste what time you have of theirs with unimportant text.
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