When a Failure is Actually a Success

So I didn't really mess up?

How?

Because every failure comes with an opportunity to learn. My billboard says so.

I taught a class last week on creating the perfect sales page for your website. It's what I know, I can help you create the story you should be telling and the best words to use to get your message across. I've done it countless times.

But in this class, it didn't work.

Why?

Because the audience didn't mesh well with my brand.

The industry that my two students were in was much more structured, formal, and rigid than what works best with my style of writing. There were compliance issues.

In my opinion, the class just didn't go well.

But, neither of them were concerned. They were lovely and thanked me.

I still felt awful that I wasn't able to impart the info I hoped to share.

You know what?  

I learned something very important from this.

We all have a niche, and the more defined it is, the better we can serve the correct people. 

The experience really made me feel good. (At least a day or two later!) It gave me information that will help me better serve the people I really should be working with. 

Have you really taken a look at who your best customer is, and then targeted your product or service marketing to them?

Lesson learned.